Updated Case Study - Guildhall School of Music and Drama

 Guildhall School of Music and Drama:

Website-  https://www.gsmd.ac.uk/

Executive summary-  Guildhall School is a vibrant, international community of young musicians, actors and production artists in the heart of the City of London. Ranked as one of the top ten performing arts institutions in the world, they deliver world-leading professional training in performing and production arts, in partnership with leading artists, companies and ensembles. The School is also the UK’s leading provider of specialist music training at the under-18 level with nearly 2,500 students.

Business overview- Guildhall is a performing arts and music school for students of a variety of ages. They offer very specialist teaching and training for all their students, which gives them a key advantage in the industry they want to apply for. The school aims on giving students the best possible help and opportunities they can for their future in their chosen sector, and having a qualification from Guildhall looks very good on anyone’s CV. Guildhall also has a variety of housing choices for students who wish to study with them, and plenty of little cafés and shops made for the students and their conscience. 

Sales and marketing- Guildhall school is of course one of the best performing arts and music schools in the world, but with that said, they don’t appear to ever market themselves in a conventional way. Things such as Adverts are not used. This is due to Guildhall being a very expensive and hard school to get into, and if you don’t already know of it, then you don’t deserve to get in. It’s essentially meant for richer people and their families, so putting an advert of YouTube would be selling itself to a very small audience and would mostly be a waste of money. Word of mouth is how people usually get to know the school. Their social media is very active, often posting everyday on Facebook, and posting multiple times a day on Instagram. 

Operations and resources- Being a school, the operations are fairly easy to grasp. You need to make sure you have enough students in classes to keep a good income (while also making the resources that they will use worth while), and you need to make sure there’s enough teachers there to teach those said students. You will need plenty of computers and classrooms as well. When it comes to resources, Guildhall is more than well equipped on having the right amount of equipment and specialist resources for the students who study there. Teaching students is the main operation of Guildhall. 

Staff and management team- Guildhall obviously has a fair amount of teachers employed at the school, I can’t find an exact number but I’d assume it’s quite a lot. There are also cleaners, receptionists and, of course, the management team. 

Planning- when Guildhall takes in new students, they must make sure they plan well to ensure that the new students get the best possible learning experience. Planning things such as lessons, lunch menus and what classes the students may attend. Making sure that if they have any disabilities that they provide the right help for them. 

Finances- with guildhall being a school, most of its income is from the government who fund it. Also, there is the students who of course have to pay a certain amount of money for the courses, this is payed if they earn over a specific amount once they've left the school. They also get revenue from their food stores, vending machines and such. One of their biggest sources of income is from students living in one of their apartment rooms. The cost of living in the apartments at Guildhall will cost £1,150 - £1,340 a month, which is an insane amount of money for any average person.