Updated Case Study - FABBA

 FABBA:

Website- https://www.leadinglives.org.uk/latestnews/detail/2015/04/07/fabba-in-great-yarmouth

Executive summary- FABBA is a performing arts school for adults with learning difficulties in Great Yarmouth. They offer fun and interactive training in the performance industry in order to boost their confidence and give them something to really enjoy during their free time. It is very similar to my business idea as it's a performing arts school for a small demographic of people.

Business overview-  They offer weekly sessions which run from 10am to 3pm which cost £15. They will be led by a specialist drama tutor and support workers from Leading Lives.  Participants will learn stage craft and drama skills and will put on performances at the theatre.  It is also hoped that people will benefit from being part of the theatre community, make strong friendships and grow in confidence.  It will also enabled people to become more vocal, assertive and develop good theatre craft skills that are beneficial to the rest of their lives.

Sales and marketing- FABBA, as previously mentioned, make their income from weekly sessions which cost £15 from each individual person. When it comes to marketing, they don't seem to ever do any conventual advertising. Things such as adverts and such aren't used. This is due to FABBA having a very small target audience so advertising wouldn't catch much attention. Marketing is mostly done on Facebook and other social medias. FABBA is very active on all social medias, often posting everyday and even multiple times a day. FABBA is part of the 'Leading Lives' foundation so they get a lot of help and marketing from that.

Operations and resources- FABBA is a performing arts school which is only open once a week. So, the operations are to ensure there are enough students in the class so it makes it worth while when it comes to money, and you also need to make sure that there's enough drama teachers at the school to look after the class and teach them. When it comes to resources, FABBA rents out a building once a week from 10am to 3pm. They also get plenty of drama resources, things such as masks, make-up and props.

Staff and management team- being a fairly small business, there aren't many staff members there. Teachers seem to be all that is required and being a once a week activity, I'd assume there are around 2-4 teachers. The management team consists of only 2 people, the founders Carolyn Baker and Becky Hammersly.

Planning- They have to plan all their lessons in advance for the students. They also offer food and drink during lunch breaks so they must plan for that too. Also, depending on the amount of students in their class will change how they plan for it, as a lot of students will require more teachers, whereas less students means less teachers needed.

Finances- FABBA gets most it's money from the students who pay for the weekly lessons. FABBA initially started as a mini business from the bigger company called 'LeadingLives', which is a charity type of business which focuses on helping people with disabilities. So, FABBA of course also gets some income from LeadingLives. Unfortunately, I wasn't able to find any exact figures on how much money FABBA make, but I'd assume they make a comfortable income as the business has been around since 2009.