Updated Case Study - The Comedy School

 The Comedy School:

Website- https://thecomedyschool.com/prisons.shtml

Executive summary- The Comedy School is a performing arts school in London, which primarily offers projects for prisoners to take part in. Things such as workshops, residencies and shows based on performance and other art skills to prisons. The art forms are used as educational and rehabilitative tools. All activities are devised to address the specific needs of offenders.

Business overview- They deliver workshops, residencies and shows based on performance and other arts skills to prisons, Young Offenders' Institutions and secure units. The art forms are used as educational and rehabilitative tools. They offer these workshops weekly, and it obviously doesn't cost the inmates anything.

Sales and marketing- As they obviously can't charge inmates for their weekly lessons. The Comedy School gets a lot of its money from the Government as it is of course a school. When it comes to marketing, they market themselves to inmates via meetings or word of mouth. The Comedy School will often come to prisons and present themselves to the inmates and tell them what they're all about. 

Operations and resources- Being a performing school for inmates, there is quite a lot of operations that need to take place to ensure no bad behavior. They must, of course, consult with the prison authority and set up times, dates and where's. Police officers will likely attend to make sure nothing bad happens. When it comes to resources they use drama equipment, things like masks, microphones and such. They also have a building which they will use for the activities, it will contain stages, smart screens and likely a cafeteria.

Staff and management team- There is a board of directors which include;

- Prof. David Clutterbuck

- Roma Hooper

-Olivia Landsberg

-Judith Jacob

-Venice Johnson

Keith Palmer is the main director and founder of the business, while also being the company secretary.

Planning- Firstly, they of course need to plan their lessons for the inmates, setting up activities and making sure there are enough teachers/ careers. When it comes to the Cafeteria, they will need to make sure they have plenty of food and drinks. Also, they will need to make sure there are enough inmates taking part in the activities to assume the right amount of teachers and provide enough food.

Finances- Being that 'The Comedy School' is for inmates, they of course can not charge them anything for the lessons. That being said, this of course means that they get their income from people who donate money, as well as the Government who fund the school. I can't find any exact figures unfortunately, this is due to this business being a school so they don't list their finances.

Updated Case Study - FABBA

 FABBA:

Website- https://www.leadinglives.org.uk/latestnews/detail/2015/04/07/fabba-in-great-yarmouth

Executive summary- FABBA is a performing arts school for adults with learning difficulties in Great Yarmouth. They offer fun and interactive training in the performance industry in order to boost their confidence and give them something to really enjoy during their free time. It is very similar to my business idea as it's a performing arts school for a small demographic of people.

Business overview-  They offer weekly sessions which run from 10am to 3pm which cost £15. They will be led by a specialist drama tutor and support workers from Leading Lives.  Participants will learn stage craft and drama skills and will put on performances at the theatre.  It is also hoped that people will benefit from being part of the theatre community, make strong friendships and grow in confidence.  It will also enabled people to become more vocal, assertive and develop good theatre craft skills that are beneficial to the rest of their lives.

Sales and marketing- FABBA, as previously mentioned, make their income from weekly sessions which cost £15 from each individual person. When it comes to marketing, they don't seem to ever do any conventual advertising. Things such as adverts and such aren't used. This is due to FABBA having a very small target audience so advertising wouldn't catch much attention. Marketing is mostly done on Facebook and other social medias. FABBA is very active on all social medias, often posting everyday and even multiple times a day. FABBA is part of the 'Leading Lives' foundation so they get a lot of help and marketing from that.

Operations and resources- FABBA is a performing arts school which is only open once a week. So, the operations are to ensure there are enough students in the class so it makes it worth while when it comes to money, and you also need to make sure that there's enough drama teachers at the school to look after the class and teach them. When it comes to resources, FABBA rents out a building once a week from 10am to 3pm. They also get plenty of drama resources, things such as masks, make-up and props.

Staff and management team- being a fairly small business, there aren't many staff members there. Teachers seem to be all that is required and being a once a week activity, I'd assume there are around 2-4 teachers. The management team consists of only 2 people, the founders Carolyn Baker and Becky Hammersly.

Planning- They have to plan all their lessons in advance for the students. They also offer food and drink during lunch breaks so they must plan for that too. Also, depending on the amount of students in their class will change how they plan for it, as a lot of students will require more teachers, whereas less students means less teachers needed.

Finances- FABBA gets most it's money from the students who pay for the weekly lessons. FABBA initially started as a mini business from the bigger company called 'LeadingLives', which is a charity type of business which focuses on helping people with disabilities. So, FABBA of course also gets some income from LeadingLives. Unfortunately, I wasn't able to find any exact figures on how much money FABBA make, but I'd assume they make a comfortable income as the business has been around since 2009.  

Updated Case Study - Guildhall School of Music and Drama

 Guildhall School of Music and Drama:

Website-  https://www.gsmd.ac.uk/

Executive summary-  Guildhall School is a vibrant, international community of young musicians, actors and production artists in the heart of the City of London. Ranked as one of the top ten performing arts institutions in the world, they deliver world-leading professional training in performing and production arts, in partnership with leading artists, companies and ensembles. The School is also the UK’s leading provider of specialist music training at the under-18 level with nearly 2,500 students.

Business overview- Guildhall is a performing arts and music school for students of a variety of ages. They offer very specialist teaching and training for all their students, which gives them a key advantage in the industry they want to apply for. The school aims on giving students the best possible help and opportunities they can for their future in their chosen sector, and having a qualification from Guildhall looks very good on anyone’s CV. Guildhall also has a variety of housing choices for students who wish to study with them, and plenty of little cafés and shops made for the students and their conscience. 

Sales and marketing- Guildhall school is of course one of the best performing arts and music schools in the world, but with that said, they don’t appear to ever market themselves in a conventional way. Things such as Adverts are not used. This is due to Guildhall being a very expensive and hard school to get into, and if you don’t already know of it, then you don’t deserve to get in. It’s essentially meant for richer people and their families, so putting an advert of YouTube would be selling itself to a very small audience and would mostly be a waste of money. Word of mouth is how people usually get to know the school. Their social media is very active, often posting everyday on Facebook, and posting multiple times a day on Instagram. 

Operations and resources- Being a school, the operations are fairly easy to grasp. You need to make sure you have enough students in classes to keep a good income (while also making the resources that they will use worth while), and you need to make sure there’s enough teachers there to teach those said students. You will need plenty of computers and classrooms as well. When it comes to resources, Guildhall is more than well equipped on having the right amount of equipment and specialist resources for the students who study there. Teaching students is the main operation of Guildhall. 

Staff and management team- Guildhall obviously has a fair amount of teachers employed at the school, I can’t find an exact number but I’d assume it’s quite a lot. There are also cleaners, receptionists and, of course, the management team. 

Planning- when Guildhall takes in new students, they must make sure they plan well to ensure that the new students get the best possible learning experience. Planning things such as lessons, lunch menus and what classes the students may attend. Making sure that if they have any disabilities that they provide the right help for them. 

Finances- with guildhall being a school, most of its income is from the government who fund it. Also, there is the students who of course have to pay a certain amount of money for the courses, this is payed if they earn over a specific amount once they've left the school. They also get revenue from their food stores, vending machines and such. One of their biggest sources of income is from students living in one of their apartment rooms. The cost of living in the apartments at Guildhall will cost £1,150 - £1,340 a month, which is an insane amount of money for any average person. 

Task 10: Your creative enterprise (old)

Now, I will go through each task and relate everything I can to my creative business. My creative business is a performing arts school for people who struggle with their mental health.

SWOT analysis-

S- I studied Drama in high school, and as a result have a fair understanding of how theatres work behind the scenes, as well as how to act and perhaps even teach other people how to act. I also have a good understanding of Stoicism and other similar mindsets which aim to help prevent anxiety and other similar things.

W- I haven't ever obviously started a business of my own so I'm of course a beginner to everything that needs to be done, so I may make a few mistakes along the way but that's necessary to move forward.

O- I believe that there is a decent sized market for my idea, as I know that there is a lot of people in the local area that suffer with low-self esteem or anxiety and such.

T- From what I have seen, there aren't any similar theater companies which focus on mental health, especially not in my local area. But, unfortunately, in the current climate with Covid-19, theaters aren't open - and things seem to be only getting worse in general with theaters as the Government has lowered funding and even strongly tried to move people away from the Creative Arts.

PEST(EL) analysis-

P- I will make certain I follow all the Government policy's when it comes to creating my business. I believe my business shall remain politically stable as performing art schools aren't sneered at in anyway. Also with my focus being on mental health, more and more is being done nowadays to help peoples mental health, so I should be stable when it comes to new policies and laws... and if anything the new policies may help me!

E- Hopefully the economy shouldn't have too much of a negative effect on my business. I should be able to cover problems like interest rates as I can't imagine I'd need to borrow too much money to start off my business. I aim to make my business quite small, I never intend on making it an international thing and in all honesty have little care for profit, I simply want enough money to run my business and that is all. A performing arts school for people who struggle with mental health is a gap in the market so perhaps people who would have payed to have a therapist, will now come to my school for help instead.

S- My target audience is fairly small as it focuses on mostly teenagers who struggle with their mental health. Other types of people are of course free to come along, but I doubt many will. I want to have a good impact on society, and be like a safe haven for my pupils.

T- I must keep up with the latest technology to make sure I keep up with any competition. I will make sure to post on social media and try my best to get and keep a positive online presence.

E-  In general, my business shouldn't have much if any effect on the environment as all I shouldn't use much power or anything which can negatively impact society. That being said, I will make certain to be as environmentally friendly with low use in power and such.

L- I will of course follow all laws. Especially labor laws and property laws, as if I hire someone else to work with me, I will make sure they get everything they need. For property laws, I will be renting a building once a week for my business, so I will make sure I follow all laws in that area.

Cultural policy- unfortunately, the government is pushing the creative industries aside. So, my business may suffer a bit... but hopefully not too much.

My logo-

What type of business am I?-

I am a sole trader. This is due to my business being a fairly small one, as all I need to do is rent a buliding for around 4-6 hours a week, and then teach students about performing and ways to cope with anxiety and such. A social enterprise is a close second though, as I generally care little for income and only want to help people... but with that being said I still think a sole trader is the route for me.

My business plan-  

At first I would start from word of mouth, I'd tell family and friends and get them to hopefully spread the word. Then, I'd set up my social media and online accounts and attempt to get some traction there and raide awareness of my business.

Task 9: Cultural policy

 DCMS- it stands for Department for Digital, Culture, Media and Sport. They promote and look after the UK's cultural and artistic heritage, while also helping businesses and communities grow via investing in highlighting Britain as a wonderful place. Essentially, they help in giving the UK an advantage in the world. 

Some of their more recent announcements include helping with remembrance day and giving people ways to mark the day without breaking lockdown rules. 

Furthermore, they recently announced a £500 million help scheme for the film industry, this is to help during the pandemic.

Task 8: Other considerations for businesses

 Finance- there are a handful of ways to get funding in the creative industries. There is funding from yourself (self-funding), which is when you use your own money to start up your business, most people are usually unable to do this as creating a business of any sort will cost quite a lot of money... unless you get help from family and friends, which is how most business start up, the majority of business entrepreneurs start up with their own funding, and help from loved ones. Then, there is a loan from the bank, which I believe is very likely one of the most common ways of funding a creative enterprise. Then, there is also funding from a private company which is when that private company lends money to other similar business usually for a sum of the income which that said new business may make in the future. Relating to my creative enterprise, crowd funding is a great way to start a project/ venture or even a business, as people will want to see shows at the theater. So, you'd hope that your potential audience would pay a small amount of money each and then fund your business for you.

Insurance- when it comes to the creative industries, there are many insurances which exist. For one, there is Profession Indemnity Insurance, which is for small business which provide a professional service. The insurance covers you when your service fails to meet a clients expectations and that said client decides to make a claim. Another type of insurance is Cyber insurance, which is for making sure to keep your data secure and prevent any hacker targeting you. Lastly, relating to my business, is Education Insurance, which focuses on possible claims by students or parents, things such as if their child is injured in class or fails a test and blames the teacher.

Working from home- working from home can be easier for some people, as they get to remain in the comfort of their own home. But, as a result of this you will likely be able to claim for tax relief. This has become very popular recently due to Covid. The tax relief focuses on heating, metered water bills, home contents insurance, business calls or a new broadband connection.

Business rates- these are a tax on business properties. This is how people who own non-domestic properties contribute towards the cost of local services.

Geography, transport and accessibility- in the creative industries, distance is less likely to have as bad effect as any other industry, as in some sectors of the creative industry you can work from home. Either way, being a long distance from your employees and potential customers will always be a negative thing, as it makes it harder for everyone to do most things, such as meet up or anything in person really. Like, for example, with my performing arts school, no ones going to want to drive an hour to get there, some might but it wont be ideal.

Task 7: Regulatory frameworks

 Regulatory body- a government agency or a public organization which is set up to work with regulatory function. The type of things they do is impose conditions, requirements and restrictions. They also set up the standard for activities. 

Regulatory framework- is essentially any regulations, laws, decrees and policies which have been officially developed and approved by the government. Its essentially what the regulatory bodies use when deciding if a piece of work is suitable for where it wants to go.

Ofcom- it is the Office of communications. It is a regulatory body for the broadcasting, telecommunications and postal industries in the UK. Ofcom produces frameworks for companies such as BBC, to let them know the standards they must follow, as well as covering regulations which they must also follow. Most the rules are there to avoid racism, sexism and showing/ saying vulgar things which people may find offensive. Protecting children seems to be the biggest concern for Ofcom when it comes to regulating.

ASA- stands for the Advertising Standards Authority. The ASA are responsible for regulating all the advertising for all forms of media in the UK. The ASA essentially makes sure all adverts are politically correct and safe for their audience. They have 6 key commitments when it comes to how they regulate adverts.  I will list them all here;

 

1. "We’ll keep regulatory burdens to a minimum
2. We’ll engage with you
3. We’ll be targeted 
4. We’ll share information
5. We’ll provide advice and training support 
6. We’ll be transparent"

IPSO- it stands for Independent Press Standards Organization. They regulate the newspapers and magazines in the United Kingdom.  

Here is their framework- 

BBFC- it stands for British Board of Film Classification. They're responsible for listing listing the age rating for films and shows. 

The framework is relatively simple to understand, U is for all ages and can't have any explicit content. All the way up to 18 which is of course means only 18's, and this can contain relatively anything.

PEGI- stands for Pan European Game Information. This company is responsible for age rating video games. 

Above is a rough understanding of their framework, if a game contains any of the above in black boxes it then gets decided what age rating it will be. 

Creative Industries Council- it's essentially a business which is set up to be the voice of the creative industries. They specialize in areas where there are possible barriers to growth facing the industry. They recommend on potential issues such as racism, sexism and such, and then suggest to other bodies the ways they can avoid these issues. That's their involvement in regulations.

Task 6: The creative economy

 What 'industries' make up the creative industries- there is advertising, architecture, the arts and antiques market, crafts, design, designer fashion, film, interactive leisure software, music, performing arts, publishing, software, television and radio.

How many people are employed in the UK- in general, 32.92 million people are currently employed in UK. In the creative industries, it is currently estimated be over 2 million people employed, with that number rising more everyday with the creative industries becoming more and more popular.

How much does the creative industries generate each year- unsurprisingly, the creative industries brings in a lot of money to the economy. It brings in a whopping 100 billion pounds a year to the UK economy.

What is the growth of the creative industries- the creative industries has certainly been growing a lot recently, with its value increasing every year along side its income. Many young people are now able to seek work in the creative industries more freely, as courses in university's for their chosen creative subject are easier to come by nowadays. Creative subjects are not looked down upon as much as they used to be. 

Task 5: Legislation and the creative industries

 Intellectual property- it is something which is your own idea and you have ownership over that said idea.

Copyright- legal ownership over a piece of work which protects the creator from unauthorized duplication or use. This works the exact same for creative pieces, written work, moving image work, music, etc. Copyright has become a very touchy subject, especially on platforms like YouTube, where a content creator can make an hour long video, but show a 5 second clip from another persons work (in that said video) and then get a copyright claim from the owner of that 5 second clip, and they then get all the revenue from that video which the content creator has worked so hard for... which I believe to be wrong.

Trademarks- is essentially legal ownership over things such as logos, slogan or pictures. An example would be “I’m lovin’ it” by McDonalds, no other company can use that as it’s part of the McDonalds identity. 

This is the symbol used to show something which is trademarked.

Talent releases- a talent release is, for example, what an actor would have to sign before beginning to star in a film or show. It essentially gives the producer and all who are associated with the film legal rights to use that said actors appearance, voice and such. During my second year at college, I done creative media and film studies so I had to sign quite a few of these!

Location releases- very similar to a talent release except for the fact that it focuses on the legal use of land and location, rather than a person. These releases must be signed by the legal owner of the land, or a legal representative of the property. And can then be Legally used for filming in the times agreed upon.

Filming and performing in the public (UK)-  the law for filming in the public says that you can do it, with no need to sign anything (within reason), but you must have a good reason and not be indecent with what you film. You can film pedestrians but only briefly in the background, and if a pedestrian decides they do not want to be filmed, you must oblige. But if you film in a public building or, for example, a shop, you must get a location release form signed and accepted by the owner of the property to say it’s okay for you to film at the agreed upon time. You must also be cautious about what it is you want to film, as if you’re making a film about getting ready for a robbery in a park, and you clearly show off weapons and such, the public may be at unease and phone the police. Make sure that you don’t be indecent with what it is you’re filming in public.

Child labor laws impacting the creative industries- thankfully child labor laws shouldn’t impact the creative industries too much. As, for example, a child can still work up to 40 hours a week which is plenty of time to get things done, but understandably may not be enough time if you’re filming a full film and will likely cause more days spent waiting to film legally.

Public liability insurance-  is an insurance which covers the cost of claims made by the public in relation to your business. You aren’t legally required to have it, but if you’re a business owner, chances are you will want it because if someone attempts to sue your business you may struggle to pay it without the insurance companies help.

GDPR- it stands for General Data Protection Regulation. It is a regulation in EU law on data protection and privacy. All companies within the EU must follow the rules of the GDPR on how they process personal data of citizens. The law gives more power to EU citizens on how they want their personal data to be processed by companies and such.

The Competition Act 1998- is a law which was set in place to stop large companies using their dominant position to damage their competition. This law stops any business practice, agreement or conduct which may cause harm to another company.

The Enterprise Act 2002-  very similar to ‘The Competition Act 1998’, as it focuses on stopping companies from being too competitive and stopping one another from growing.

Task 4: The Brand

 Mission statement- a thing used by companies to explain it's purpose, with its ethics, culture and values.

Brand positioning- is how a brand stands out compared to others, and also how customers view them.

Values and drivers- is essentially what a businesses values are, for example McDonald's values are to offer fast, good food, and their drive is to be the biggest fast food restaurant in the world.

How can an individual, business or organization market themselves?- 

There are many ways, for example;

Creating a website.

Making a brand and logo.

Tell friends and family about your product/business.

Advertise.

Advertise yourself freely on social media.

Blueprints in business- it is a timetable that will show you when certain goals should be hit and sometimes how to achieve them - this relates to customers as some customers may be waiting for a certain new product to come out and you need to make sure you get that said product out in good time. And for marketing, companies often post advertisements stating 'out on (certain date)' so you need to make certain that you can release whatever your product is on that date, if not customers will be upset and also lose faith in your company.

Task 3: Business plans and models

 Business plan- usually a pitch or document which sets up a business' future objectives and the strategies for achieving them.

Business model- a plan which focuses on where your revenue is coming from and how to get that said revenue, i.e. selling video games to the gamers. And how to turn the production cost into a profit.

Sustainable business model- a sustainable business model essentially means that you can create the product you sell relatively easily, and everything you need to make your product is very easy for you to access. Hence, your business will have a very sustainable income.

Task 2: Types of business in the UK

 Sole traders- You run your own business and are self-employed. You are personally responsible for everything that happens in your business.

Limited companies- A limited company basically means that your personal finances are separate from your businesses finances, but as a result, there is often more management responsibilities as well as reporting. 

Partnerships- Run by two or more people. Often there is a contract called "deed of partnership", which states how much capital each person has contributed, and also how profits and losses will be shared.

Social enterprises- They focus on improving financial, social and environmental well-being, the most popular example is a charity which focuses more on income and running a business.

Charities- Very similar to a social enterprise except they MUST demonstrate both a charitable purpose and public benefit.

Unincorporated associations- Things such as a voluntary group or a sports club, which is set up via an agreement between a group of people who come together for something other than wanting to make a profit.

Task 1: Business analysis tools

 SWOT and PEST(EL) analyses - what are they and how can they be used?-

S- Strengths (things your company does well, qualities that separate you from your competitors, internal resources such as skilled, knowledgeable staff, tangible assets such as intellectual property, capital, proprietary technologies etc).

W- Weaknesses ( things your company lacks, things your competitors do better than you, resource limitations, unclear unique selling proportion).

O- Opportunities (undeserved markets for specific products, few competitors in your area, emerging need for your products or services, press/media coverage on your company).

T- Threats (emerging competitors, changing regulatory environment, negative press/ media coverage, changing customer attitudes towards your company).

SWOT is used to analyze and evaluate your companies chance in the current business environment, allowing your company to know exactly how it needs to approve, and also what areas your company is strongest in.

PEST(EL)- 

P – Political; all companies have to ensure they follow Government policy, otherwise they may be operating in a possibly illegal manner.

E – Economic; the economical side of things include  – economic growth, interest rates, exchange rates, inflation, disposable income of consumers and businesses and so on.

S – Social; you, as a company, have to make sure you do not offend anyone, and make sure you try and be inclusive to everyone. You can also follow trends to be more associated with a certain group of people.

T – Technological; things which have innovated in your industry, as well as the innovation of the overall economy. Not being up to date on technology can be harmful to your operations.

E – Environmental; you must make sure that you don't harm the environment in anyway by abiding to the Governments rules on how big your companies carbon footprint can be. Otherwise, it may become too large and negatively impact the environment.

L – Legal; you have to make certain that your company is completely legal with everything you do, mostly concerning yourself laws in area of fair trade, discrimination, employment, copyright and health and safety.

Current factors are impacting business' and ventures in the UK are-

Some people can be easily offended, and post their negative opinions online which can really hit a business hard, and even be the main reason a business fails.

The Covid-19 virus has hit a lot businesses very hard, a lot have lost all their income and have had to shut down as a result.

What does Brexit mean for the creative industries?- 

It has causes a loss of funding, as many creative companies have stated they have lost around 9-18% of their funding, but along with this, the creative industry will also have to get their resources from local areas which may be more expensive. But, a positive of Brexit is that many local performing arts and entertainment groups will have less competition from other abroad companies that used to come overseas to perform.

Unfortunately, in the UK, cultural policy has been in a rough position as the Government seems to put the creative industry at it's lowest priority, as even just recently they have lowered the funding for the Creative Industry, as well as offering people who are in the creative industry a "chance" to get another job by offering free training in a non-creative sector to encourage them to stop doing whatever they are doing.

Personal SWOT analysis-

S- I studied Drama in high school, and as a result have a fair understanding of how theatres work behind the scenes, as well as how to act and perhaps even teach other people how to act. I also have a good understanding of Stoicism and other similar mindsets which aim to help prevent anxiety and other similar things.

W- I haven't ever obviously started a business of my own so I'm of course a beginner to everything that needs to be done, so I may make a few mistakes along the way but that's necessary to move forward.

O- I believe that there is a decent sized market for my idea, as I know that there is a lot of people in the local area that suffer with low-self esteem or anxiety and such.

T- From what I have seen, there aren't any similar theater companies which focus on mental health, especially not in my local area. But, unfortunately, in the current climate with Covid-19, theaters aren't open - and things seem to be only getting worse in general with theaters as the Government has lowered funding and even strongly try to move people away from the Creative Arts.

Work experience: E-Sports interviews

For this piece of work experience, me and my team were tasked with professionally interviewing the E-Sports team at EN. My job was to interview them, I would come up with the questions and then ask them. On top of that, I would also talk to the E-Sports team and make sure they were ready for the interviews, telling them the type of things I would ask and if they were comfortable asking some questions. 

Overall, it was a really eye-opening experience as E-Sports is often looked down upon, especially in the older generation, but during the interviews we found out that 50% of their course is about physical fitness and keeping healthy. Hence, I learnt a lot about professional gaming as well as how to properly interview people to a professional standard.

Currently waiting for the work experience provider to fill in their sheet.

Work experience: Pavilion

 On Tuesday, 3rd of November at 7:00; I was tasked with filming a live performance at the local theatre (pavilion) in Gorlston. 

It was an excellent experience, as ever since I was a kid I used to go the Pavilion with my family to watch shows, so I got a really big buzz from being able to stand on stage and film a live performance. 

This work experience also greatly relates to my own business I’m creating in this course, as I’m making a performing arts school for people with mental health issues. So, it was very useful seeing how a professional theatre works behind the scenes and how they get their high standards of work done, things such as the lighting, staging and even the scripts were briefly shown to me and gave me an understanding of how to control a stage. 

To briefly describe the show, it was about a two women who had issues in their life, one had never been married, and the other was a failed actress. Together they had banter with one another and tried to appear better than they were to keep their egos high. But they soon realize that they are both lying to each-other and themselves when trying to keep a good image to one another, and they break down and moan to one another about their problems in life and how they really need help!

Due to Covid, and the obvious restrictions lockdown had put on theatres, the Pavilion has had to shut their doors for a very long time, being unable to perform for anyone. So, as their way to still put on a show and perform to people, they decided to let us film and edit for them their live performance they had made. Similar to now stand-up comedy is filmed and then put on Netflix. 

I essentially filmed the whole performance, and from that I learnt how to set-up and use a camera to a professional standard - as well as learning a lot about theatres and how they've struggled during lockdown.

                        Currently waiting for the work experience provider to fill in their sheet.

Work experience: Documentary

For this piece of work experience, me and my team were tasked with making a documentary for the East Norfolk Sports Department, this was to promote their sports course. We interviewed a student who was doing the course and filmed her overall experience there, things such as matches and warm-ups. During the interview sessions, I was tasked with being the interviewer and I had to ask the questions to the student. 

Overall, it was a really nice experience and let me see what life outside of my course is like at EN - as I have never not done a creative related course. It was also nice to see the final product and how proud the sports department were of it, the hard work had payed off.

At the end of the day, similar to my ‘E-Sports’ work experience - I learnt a lot about interviewing techniques and how to think quickly on the spot, as well as how to set up the interview in general with things such as cameras,  background and such.

Currently waiting for the work experience provider to fill in their sheet.

Brand Values

Ben and Jerry's values are environmental protection, restoration and regeneration. Another focus being on strongly supporting farmers, and reducing climate change.

Ben and Jerry (founders of ‘Ben and Jerry’s) are often slated for their high price in ice-cream, but I think it’s totally understandable when you see their values and mission. Some people even call Ben and Jerry ‘hippies’ and try to make fun of their values for wanting to help the environment, but thankfully they don’t give into pressure and keep pushing their ideologies and brands mission to help the world the way they can. They also strongly support equal rights and were even seen being very supportive the the ‘black lives matter’ movement.