Thursday, 12 November 2020

Brand Values

Ben and Jerry's values are environmental protection, restoration and regeneration. Another focus being on strongly supporting farmers, and reducing climate change.

Ben and Jerry (founders of ‘Ben and Jerry’s) are often slated for their high price in ice-cream, but I think it’s totally understandable when you see their values and mission. Some people even call Ben and Jerry ‘hippies’ and try to make fun of their values for wanting to help the environment, but thankfully they don’t give into pressure and keep pushing their ideologies and brands mission to help the world the way they can. They also strongly support equal rights and were even seen being very supportive the the ‘black lives matter’ movement.


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