Presentation reflection

 Feedback- 

For my show-reel, I completely agree that the sound was problematic. The music was too loud and this was due to me not testing the sound of my show-reel on speakers, as I had used headphones to edit my video. This created different levels between the music and video audio. With that being said, I have already acted on this feedback and have lowered the music audio, so it shouldn't be an issue anymore.

I will research and look more into drama therapy, as I assumed it was something it wasn't. I still believe drama therapy will work very well for my business though. A drama therapist is someone who's main job is being a therapist, but uses drama as a tool to help their patient. 

Getting proper stats on mental health would prove very beneficial as it would allow me to gain a stronger understanding of the size of my potential audience. Also, getting stats for the impact of Performing Arts on low self esteem and social difficulties would allow me to use those said stats as an advertising point, as my potential audience will likely be scared of the performing arts - but once they see the statistics of how beneficial the Performing Arts is on their confidence they may be more inclined to join the club.

Following a point I touched upon in the previous paragraph, I am fully aware of how daunting and scary the Performing Arts can be for my target audience. With that being said, there are a few things I have set up in place to make it appeal to them more, but clearly it may not be enough. So, I will gain some proper research around how the performing arts can benefit them - such as interviews with people who have confidence-wise benefitted from the performing arts, this should hopefully ease and attract my target audience more.

I believe my logo/ branding in general is relevant to my business, but may not reflect my businesses main purpose very well. as my logo looks like a conventional drama schools logo, with nothing to do with building confidence, maybe apart from my businesses name being 'Welfare'. So, I will definitely look into creating a new logo which features more of my confidence building side rather than the drama. This will be the case for all my branding/ advertising, as I need to ensure I make my target audience at ease enough to want to join my club. I will also stop using the word 'performing arts', and instead use the word 'drama' - this is due to drama relating to my business more as well as the word 'drama' being less daunting for my target audience.

To be truthful, none of my team have the qualifications to deal with my targeted audience, but with that being said we aren't targeting the deeper mental health issues, simply just confidence and anxiety - this is something I've realized I haven't made too clear with my adverting and branding. To act on this feedback I will make sure to brand and advertise my business to more accurately reflect my business.

I will go more in-depth with my finances, and explain how I can maintain my business and cover the cost of my outgoings. 

Action plan-

I have already reedited my show-reel and tweaked the volume of my music - hence getting rid of my show-reel problem. 

I have also researched the role of a drama therapist and now have a far better understanding of what they are, this will now greatly help me present my business more professionally without gaps in my knowledge of what my business offers.

To get some more evidence of how drama helps peoples confidence, I will attempt to film some interviews with people who have experienced the great benefits of drama - such as students who study drama at school or college. This will also greatly help my advertising and make my target audience feel more inclined and at ease to join my club.

There’s a few things I plan to do with my branding and advertising. Firstly, I will be completely removing the word ‘performing arts’ and replacing it with ‘drama’ - this is to ease my target audience as the word ‘performing arts’ can be quite daunting and have negative connotations for someone with low confidence. I will also change my logo to reflect my business more accurately, with more colours and little-to-no reference to drama - just confidence building. Lastly, I will make sure to brand my business as for people with ‘low confidence’, rather than ‘poor mental health’. This is to avoid any hard going mental health disorders me and my team aren’t ready for - as we purely focus on anxiety, OCD and confidence building in general.

 

For my finances, I will present more clearly how my business will sustain itself - of course I have my loan from the Arts Council, but I also have my own funds to start off... but what’s most important is how I will sustain my business in the long run. So, essentially my business makes around £1,500 a month, with around £600 pound on average coming out a month. All the money I make is from this one business, and that is of course from the club membership. So, overall I always have £900 to maintain the business which is a great amount.

 

Final presentation

Slide 3 (show-reel) -

https://drive.google.com/file/d/1nLybdWDRlSMtwFmbVf93Ctd7eu00zwjg/view?usp=sharing

Notes-

Slide 1:

Hello everyone, I am here to introduce you to my business. (next slide)

Slide 2:

My business is called ‘Welfare’. But what is it exactly? Well, I believe this short video I am about to show you may answer some of them questions. (next slide)

Slide 3:

(once video is over turn to next slide)

Slide 4:

My business is a great alternative to therapy. As the performing arts is an amazing tool for boosting people’s confidence and putting them in positions they may not be entirely comfortable with while also making it enjoyable. While, stoicism and Taoism give people ways to mentally deal with whatever they may be struggling with. Learning to go with the flow and not hold onto worries too strongly as it doesn’t get you anywhere. More on the lessons here… (next slide) 

Slide 5:

… Now, on Tuesdays from 4:30- 6:00 my lessons shall take place. Here is a brief overview of what to expect from my typical session. For the first 10 minutes it’ll simply be the warming up and fun games. Then, the next 10 minutes will look something like the picture here (points at image) but imagine it with real people of course. Where essentially we all sit in a circle and discuss and open up about how everyone is feeling and what’s getting them down, while all being related to the same subject (ie social anxiety or lack of confidence). Then the next 30 minutes will be where we all split up into groups and perform! Doing things such as improvisation and mime on the topic we had just discussed. Then, the last 40 minutes will be where me and my team will give my class feedback on how they were and where to improve, while also throwing in some philosophical coping mechanisms. Forum theatre will then take place which is an amazing form of drama and performing (next slide)

Slide 6:

Forum theatre is an amazing way to involve everyone in a class and allow them to really show off their abilities, as well as building their confidence hugely. Allowing them to see situations from a 3^rd person perspective and analyze what went wrong and how they can make a change for the better – most of the forum pieces will be based upon class members past experiences, this is to enable them to feel more confident the next time that event may happen again.  

Slide 7:

My application process is as simple as it appears above. The way I’d make sure to get the word out that ‘this is the way you apply’ is via my advertising – through the leaflets, social medias, workshops and so forth. 

Slide 8:

My business is all ready! And the premises for my business will cost £600 a month or £150 for the session.

Slide 9:

I would love for my business to become a franchise, spreading all other the country and helping as many people struggling with their confidence as possible

Slide 10:

Compassion is for the compassion that my students will learn to have for themselves, learning to be allowing of mistakes they make.

Remedy is for the fact that they will hopefully find the way out of their struggling confidence due to my schools help.

Enthusiasm is for the joy and excitement my students should hopefully feel for my sessions.

Art is quite an obvious one, as the performing arts is an art.

Teamwork is for the people they will meet and new friends they will make, as well as learning how to be a valued part of a team.

Empathy is very similar to compassion in the way that my students will hopefully feel more empathy towards themselves and not beat themselves up over trivial things.

They assemble together to, of course, make the word ‘CREATE’

Slide 11:

If my business ever expands and branches out then of course I will increase my management team substantially, but looking how the business currently is, I currently only require myself to run it. My volunteers, Ryan and Chris are both studying the same course and share the same passion for drama – and being with me they gain some very valuable work experience.   

The main thing to take away from this is my drama therapist, Georgia, who is very skilled in her profession and while being pricy – I believe is well worth it and offers very powerful and amazing help to my students.

Slide 12:

Getting your business out there and known to the public is one of, if not, the most important part of starting up a business. As, if people don’t know about your business, how can they ever become a customer, and how will your business ever grow?

Slide 13:

There certainly is an audience for my business out there. We all know someone who struggles with their confidence who would be able to fully take advantage of what my business offers. My audience is more catered towards those who some would deem ‘introverted’ and the other personality traits which follow it. Non-religious people are more likely to suffer in silence and feel lonely, as they of course have no god to believe in or follow. And as you can see from my survey here, which says (explain the missing end of sentences) – clearly shows that my business can gain traction and already has! 

Slide 14:

Competition shouldn’t be a problem for me, as no other company, at least locally that I am aware of – offers what my business offers. I have definitely found a good gap-in-the-market. Closest business to mine is FABBA, but that’s purely due to the fact that it focuses on one type of audience which need a confidence boost. As you can see here, there are many opportunities and strengths to my business. My weakness shouldn’t be too much of an issue as anyone who goes to a drama school with the idea of it helping their confidence will of course come to a drama school which makes confidence it’s priority and main focus, instead of a conventional one. So, I shouldn’t hopefully loose too many clients.

Slide 15:

We will prepare PowerPoint documents for every lesson, with a similar design to this current PowerPoint I'm using. We will also prepare small lunches which will be an array of sandwiches, crisps and cakes. The sandwiches will be handmade. The drama building is made for the performing arts so is an amazing place for my business to take part in. My general drama equipment will involve things such as masks, costumes and any kind of prop in general. The drama building we are renting already comes equipped with a projector, computer, lights and small stage area. 

Slide 16:

Being a sole trader suits me and my business the most, as the main aim of my business, as previously mentioned, is to help people – not to make a lot of money. This also makes my business easier to set up and run. Of course, I may change my business type if I ever am able to expand and franchise, but for now, being a sole trader is the best choice for me.

Slide 17:

Here is my finances sheet. I will overview all the important parts on the next slide (next slide)

Slide 18:

So, the important parts. My annual projection is just over 11 grand in profits, and 1 grand on an average month. Which is all free spending money which I can use for personal and or business purposes. Even if I had no spare money other than the profit I earned, I’d spend around £700 on my business and the rest I’d be completely free to spend as I wish. I am also fortunate enough to be liable for an Arts Council grant, which I am very thankful for. 

Slide 19:

Currently, both Covid-19 and Brexit shouldn’t affect my business at all. That is relying on the fact that we do not fall into another lockdown, or go into tiers – but if that were the case then online lessons would have to be way for that period of time, which isn’t at all ideal – but the best I can offer. DCMS are great for general help and advice, while also keeping everyone up to date on new laws and procedures.  

Slide 20:

I have my businesses logo which I can trademark. Other than that there’s nothing else for me to trademark. The name ‘Welfare’ has been used in other businesses but with it being a common word to use, no one has trademarked it! Similar to my intellectual property, as no one has intellectual property over my business idea currently, so legally I'm fine! Talent/location releases may become necessary if my business decides to film any media for the lessons, as I will need to make sure everyone signs their talent releases if they are to be in the film, and if I decide to film outside the building I do lessons in then I will need to get location releases signed. They would likely be in public areas such as parks. I will also, of course, make sure I follow all the rules when it comes to filming and acting in the public. Public liability is essential for any business including mine as it essentially covers any claims made to my business by the public – which hopefully won’t happen but you can never be too careful.

For GDPR, I will of course follow all the rules and give every student of mine security over their data.