My business is called ‘Welfare’. But what is it exactly? Well, I
believe this short video I am about to show you may answer some of them
questions. (next slide)
Slide 3:
(once video is over turn to next slide)
My business is a great alternative to therapy. As the performing arts
is an amazing tool for boosting people’s confidence and putting them in
positions they may not be entirely comfortable with while also making it
enjoyable. While, stoicism and Taoism give people ways to mentally deal with
whatever they may be struggling with. Learning to go with the flow and not hold
onto worries too strongly as it doesn’t get you anywhere. More on the lessons
here… (next slide)
Slide 5:
… Now, on Tuesdays from 4:30- 6:00 my lessons shall take place. Here is
a brief overview of what to expect from my typical session. For the first 10 minutes
it’ll simply be the warming up and fun games. Then, the next 10 minutes will
look something like the picture here (points at image) but imagine it with real
people of course. Where essentially we all sit in a circle and discuss and open
up about how everyone is feeling and what’s getting them down, while all being
related to the same subject (ie social anxiety or lack of confidence). Then the
next 30 minutes will be where we all split up into groups and perform! Doing
things such as improvisation and mime on the topic we had just discussed. Then,
the last 40 minutes will be where me and my team will give my class feedback on
how they were and where to improve, while also throwing in some philosophical
coping mechanisms. Forum theatre will then take place which is an amazing form
of drama and performing (next slide)
Forum theatre is an amazing way to involve everyone in a class and
allow them to really show off their abilities, as well as building their
confidence hugely. Allowing them to see situations from a 3rd person perspective and analyze what went wrong
and how they can make a change for the better – most of the forum pieces will
be based upon class members past experiences, this is to enable them to feel
more confident the next time that event may happen again.
My application process is as simple as it appears above. The way I’d
make sure to get the word out that ‘this is the way you apply’ is via my
advertising – through the leaflets, social medias, workshops and so forth.
My business is all ready! And the premises for my business will cost £600
a month or £150 for the session.
I would love for my business to become a franchise, spreading all other
the country and helping as many people struggling with their confidence as
possible
Remedy
is for the fact that they will hopefully find the way out of their struggling
confidence due to my schools help.
Enthusiasm
is for the joy and excitement my students should hopefully feel for my
sessions.
Art is
quite an obvious one, as the performing arts is an art.
Teamwork
is for the people they will meet and new friends they will make, as well as
learning how to be a valued part of a team.
Empathy
is very similar to compassion in the way that my students will hopefully feel
more empathy towards themselves and not beat themselves up over trivial things.
If my business ever expands and branches out then of course I will
increase my management team substantially, but looking how the business
currently is, I currently only require myself to run it. My volunteers, Ryan
and Chris are both studying the same course and share the same passion for
drama – and being with me they gain some very valuable work experience.
The main thing to take away from this is my drama therapist, Georgia,
who is very skilled in her profession and while being pricy – I believe is well
worth it and offers very powerful and amazing help to my students.
Getting your business out there and known to the public is one of, if
not, the most important part of starting up a business. As, if people don’t
know about your business, how can they ever become a customer, and how will your
business ever grow?
There certainly is an audience for my business out there. We all know
someone who struggles with their confidence who would be able to fully take
advantage of what my business offers. My audience is more catered towards those
who some would deem ‘introverted’ and the other personality traits which follow
it. Non-religious people are more likely to suffer in silence and feel lonely,
as they of course have no god to believe in or follow. And as you can see from
my survey here, which says (explain the missing end of sentences) – clearly
shows that my business can gain traction and already has!
Competition shouldn’t be a problem for me, as no other company, at
least locally that I am aware of – offers what my business offers. I have
definitely found a good gap-in-the-market. Closest business to mine is FABBA,
but that’s purely due to the fact that it focuses on one type of audience which
need a confidence boost. As you can see here, there are many opportunities and
strengths to my business. My weakness shouldn’t be too much of an issue as
anyone who goes to a drama school with the idea of it helping their confidence
will of course come to a drama school which makes confidence it’s priority and
main focus, instead of a conventional one. So, I shouldn’t hopefully loose too
many clients.
We will prepare PowerPoint documents for every lesson, with a similar
design to this current PowerPoint I'm using. We will also prepare small lunches
which will be an array of sandwiches, crisps and cakes. The sandwiches will be
handmade. The drama building is made for the performing arts so is an amazing
place for my business to take part in. My general drama equipment will involve
things such as masks, costumes and any kind of prop in general. The drama
building we are renting already comes equipped with a projector, computer,
lights and small stage area.
Being a sole trader suits me and my business the most, as the main aim
of my business, as previously mentioned, is to help people – not to make a lot
of money. This also makes my business easier to set up and run. Of course, I
may change my business type if I ever am able to expand and franchise, but for
now, being a sole trader is the best choice for me.
Here is my finances sheet. I will overview all the important parts on
the next slide (next slide)
So, the important parts. My annual projection is just over 11 grand in
profits, and 1 grand on an average month. Which is all free spending money
which I can use for personal and or business purposes. Even if I had no spare
money other than the profit I earned, I’d spend around £700 on my business and
the rest I’d be completely free to spend as I wish. I am also fortunate enough
to be liable for an Arts Council grant, which I am very thankful for.
Currently, both Covid-19 and Brexit shouldn’t affect my business at
all. That is relying on the fact that we do not fall into another lockdown, or
go into tiers – but if that were the case then online lessons would have to be
way for that period of time, which isn’t at all ideal – but the best I can
offer. DCMS are great for general help and advice, while also keeping everyone
up to date on new laws and procedures.
I have my businesses logo which I can trademark. Other than that there’s
nothing else for me to trademark. The name ‘Welfare’ has been used in other
businesses but with it being a common word to use, no one has trademarked it!
Similar to my intellectual property, as no one has intellectual property over
my business idea currently, so legally I'm fine! Talent/location releases may
become necessary if my business decides to film any media for the lessons, as I
will need to make sure everyone signs their talent releases if they are to be
in the film, and if I decide to film outside the building I do lessons in then
I will need to get location releases signed. They would likely be in public
areas such as parks. I will also, of course, make sure I follow all the rules
when it comes to filming and acting in the public. Public liability is
essential for any business including mine as it essentially covers any claims
made to my business by the public – which hopefully won’t happen but you can
never be too careful.
For GDPR, I will of course follow all the rules and give every student
of mine security over their data.
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