SWOT analysis-
S- I studied Drama in high school, and as a result have a fair understanding of how theatres work behind the scenes, as well as how to act and perhaps even teach other people how to act. I also have a good understanding of Stoicism and other similar mindsets which aim to help prevent anxiety and other similar things.
W- I haven't ever obviously started a business of my own so I'm of course a beginner to everything that needs to be done, so I may make a few mistakes along the way but that's necessary to move forward.
O- I believe that there is a decent sized market for my idea, as I know that there is a lot of people in the local area that suffer with low-self esteem or anxiety and such.
T- From what I have seen, there aren't any similar theater companies which focus on mental health, especially not in my local area. But, unfortunately, in the current climate with Covid-19, theaters aren't open - and things seem to be only getting worse in general with theaters as the Government has lowered funding and even strongly tried to move people away from the Creative Arts.
PEST(EL) analysis-
P- I will make certain I follow all the Government policy's when it comes to creating my business. I believe my business shall remain politically stable as performing art schools aren't sneered at in anyway. Also with my focus being on mental health, more and more is being done nowadays to help peoples mental health, so I should be stable when it comes to new policies and laws... and if anything the new policies may help me!
E- Hopefully the economy shouldn't have too much of a negative effect on my business. I should be able to cover problems like interest rates as I can't imagine I'd need to borrow too much money to start off my business. I aim to make my business quite small, I never intend on making it an international thing and in all honesty have little care for profit, I simply want enough money to run my business and that is all. A performing arts school for people who struggle with mental health is a gap in the market so perhaps people who would have payed to have a therapist, will now come to my school for help instead.
S- My target audience is fairly small as it focuses on mostly teenagers who struggle with their mental health. Other types of people are of course free to come along, but I doubt many will. I want to have a good impact on society, and be like a safe haven for my pupils.
T- I must keep up with the latest technology to make sure I keep up with any competition. I will make sure to post on social media and try my best to get and keep a positive online presence.
E- In general, my business shouldn't have much if any effect on the environment as all I shouldn't use much power or anything which can negatively impact society. That being said, I will make certain to be as environmentally friendly with low use in power and such.
L- I will of course follow all laws. Especially labor laws and property laws, as if I hire someone else to work with me, I will make sure they get everything they need. For property laws, I will be renting a building once a week for my business, so I will make sure I follow all laws in that area.
Cultural policy- unfortunately, the government is pushing the creative industries aside. So, my business may suffer a bit... but hopefully not too much.
My logo-
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