My logo + research

 Here are some logo designs I found which are for Performing Arts Schools;

Focuses on it's teenage audience with the star in the 'A' and the simplistic colours (except bottom text being lively with colour).  I really like this design as it is relatively simple and easy to remember, while also having a little bit of personality going on mainly in the ‘A’ and colours in the bottom text. It remains looking professional, the simple black and white is something I really admire - as when I make my logo I want it to be simple and professional looking.

This is a logo that I really find attractive and great looking. Similar to the last logo I reviewed, this one too is simple, professional, and also filled with personality! The use of the colours is exquisitely done, as none are the brightest shades of each colour but more the darker shades - hence keeping a professional look while also showing lots of character and attracting the eyes of the viewer. To be honest, there isn’t anything I don’t like about this logo, it’s simply perfect to me really... maybe perhaps it could be a bit more wide, as it’s very skinny and tall rather than being more equal on the diameter.

From all the logos I’ve seen during my research, a lot of the designs have too much colour and things going on in the logo in my opinion. I, myself, think I’d prefer a more simple logo, one which mimics apple in the way that it’s something bland and plain - but easy to remember and looks professional! Here are some of my ideas:

Here’s my favorite logo. It’s simple, yet effective. In my opinion it clearly shows what my business is all about, with the name ‘welafare’ indicating mental health and happiness, and the traditional ‘drama masks’, showing a clear link to the performing arts.

Case Studies (old)

Guildhall School of Music and Drama:

Website-  https://www.gsmd.ac.uk/

A very successful and fairly well known School/Uni which focuses on Performing Arts is Guildhall School of Music and Drama, which has had many famous English actors graduate from it, such as Ewan McGregor and Daniel Craig. It is the leading provider of specialist music training. They're intentions/ values/ aims and objective is to provide the best possible acting and musical training to their students. Their online identity is very much circled around performing arts mainly, and often boast that many famous actors have graduated from their school.

Guildhall school is located in the heart of London. It was first opened all the way back in 1880 (27th sept), and housed 62 part-time students, it was also the first municipal music college in GB. And from that, we can clearly see that the college has evolved a lot, as it is now also a Performing Arts college along side music. And, it now has far more than just 62 part-time students, as it houses 1,085 students at the present date.

Their social media presence is also very positive, with a 4.7/5 star rating on Facebook, and they are very often posting about the schools achievements, and or even things set up by students such as;-

FABBA:

Website- https://www.leadinglives.org.uk/latestnews/detail/2015/04/07/fabba-in-great-yarmouth

Also, there is 'FABBA', which is another local performing arts school in Great Yarmouth for disabled people. They offer fun and interactive training in the performance industry for disabled people in order to boost their confidence and give them something to really enjoy during their free time (which is their mission/ purpose). Here is a screenshot of what they're values are;

As we can see, they are very focused on making a positive difference to people with learning difficulties, which is very similar to my idea.

FABBA's online presence is also very good, as there website is very professional looking, and even sometimes boast about winning awards!

I am unable to find out when exactly FABBA was first introduced, but from looking on their Facebook they have posts going all the way back to 2016, and some further back than that, so they've certainly been around for a good while. Their Facebook presence is also very active, as they often post events, pictures and achievements revolving their organization, which is certainly a good thing.

 

The Comedy School:
 

Website- https://thecomedyschool.com/prisons.shtml

Lastly, there is The Comedy School in London, which at first seems to be your average performing arts school, but when you look closer, you find out the school takes many inmates from prison and teaches them how to perform. They help inmates by giving them something nice to look forward to in life - while also giving them a far better chance at reintegrating into society properly.

Founded in 1998 by Keith Palmer, Director, The Comedy School aims to raise the profile of the many uses of comedy, from stimulating personal creativity to encouraging social skills and improving literacy. they achieve this through their innovative workshop, performance and arts projects. These are varied and inclusive, catering for those who wish to be comedians, to work in the arts and the entertainment industries, or to improve their communication skills and confidence.

Here is their mission statement;

The Comedy School also has a very positive image on social media, and even have many celebrities such as Paul Whitehouse commenting on how much they love the school.

Business ideas

Main idea: A performing arts school, which focuses on bringing in people with anxiety and other similar mental disorders, as well as people with general low confidence, and help them to come out of their shells through confidence increasing performances which make them do things they normally wouldn't, such as acting as a dominant character in a performance, also, talking about Stoic and Taoist beliefs.